Jade Cabral
Senior Marketing Technologist & Web Developer
Marketing technology professional with 7 years of experience in web management and development, CRM management, and automation. Strong background in WordPress, data analytics, and SEO, with hands-on experience in DNS configuration, domain management, standalone site builds, and front-end development using HTML, CSS, and JavaScript.
Technical Skills
A comprehensive toolkit for building and optimizing digital experiences
Web Development & Management
WordPress
HTML, CSS, JavaScript
Gutenberg, Elementor, Divi
GitHub
DNS Configuration
Domain Management
Web Design
Wix
Figma
Standalone Site Builds
CRM & Automation
Klaviyo
ActiveCampaign
GoHighLevel
HubSpot
Zapier
Automated Workflow Builds
Analytics & SEO
Google Analytics
Google Search Console
Yoast
Semrush
Data Reporting
Matomo
UTM Creation
Professional Experience
7+ years of driving digital excellence and marketing innovation
Senior Marketing Technologist
May 2025 – Present
Marketing Technologist
Aug 2021 – May 2025
- Owned and managed complex marketing technology stack including CMS, CRM, analytics, and automation tools
- Managed 30+ websites with focus on performance optimization, SEO, and technical updates
- Configured DNS records and managed domain purchasing for new site launches and migrations
- Built standalone websites in GoHighLevel with custom HTML and JavaScript
- Integrated and optimized CRM/email platforms for 100K+ contacts with automation and A/B testing
- Designed and developed landing pages, templates, and navigation structures, aligned with conversion goals.
- Collaborated closely with developers and designers to troubleshoot issues, and improve site performance.
- Analyzed data using GA4 and Search Console to drive optimization decisions
- Recognized as Employee of the Month for website ownership and cross-team impact
Marketing & Technology Specialist
June 2018 – Aug 2021
- Improved website performance through SEO enhancements and content updates
- Managed social media platforms, creating graphics and videos
- Leveraged HubSpot, IDXBroker, Airtable, and Google Analytics for tracking and automation
- Streamlined marketing workflows with automation tools like Zapier
Education
Academic excellence in Computer Science
B.S. in Computer Science
University of Massachusetts, Dartmouth
2021 GPA: 4.0
Awards & Honors
- CIS Faculty Award
- Transfer Student Academic Excellence Award
- Chancellor’s List (2019-2021)
A.S. in Computer Science Transfer
Bristol Community College
2019 GPA: 3.98
Awards & Honors
- CIS – Computer Science Transfer Award